Freelance marketing for nonprofits

Marketing that
moves people
to act.

Community organisations and purpose-driven businesses deserve communications as strong as their mission. That's what I do.

25 Years experience
9 Grants secured
280% Audience growth
Alison Leader
Journalist turned strategist

I tell stories that fund missions and grow communities.

I'm a journalist-turned-marketing strategist. After two decades in newsrooms and communications, I understand what makes people read, give, and act.

I work with organisations that are doing important work – community groups, nonprofits, social enterprises – and help them communicate it in a way that actually lands.

Whether that's a grant application that gets funded, a website that converts visitors, or a content strategy that builds a loyal audience: I bring the same journalism instincts to everything.

Work with me
25+ Years in comms & marketing
9 Government grants secured
280% Digital audience growth
100% Nonprofit-sector focus

What I do

Three things I do well.

I don't try to do everything. I focus on the work where I can make a measurable difference for mission-driven organisations.

Grant writing & applications

Winning applications that get funded. I've secured nine government grants and know what makes reviewers say yes.

  • Grant research & identification
  • Application writing & editing
  • Supporting documentation
  • Budget narratives

Content strategy & planning

From websites to newsletters to social – content that connects with your audience and drives action.

  • Content audit & gap analysis
  • Editorial calendar development
  • Channel strategy (web, email, social)
  • Brand voice guidelines

Website content & SEO

Your website should work as hard as you do. SEO-optimised content that helps people find you – and understand what you do.

  • Website copywriting & editing
  • SEO keyword research & optimisation
  • About pages, service descriptions, landing pages
  • Blog & news content

Simple from the start.

1

Chat

A free 30-minute call to understand your organisation and what you need.

2

Proposal

A clear scope, timeline and fixed price – no surprises.

3

Create

I get to work. You get drafts, feedback rounds and a final product you're proud of.

4

Done

Files, assets and full handover. No lock-in. Ongoing support if you want it.

What clients say

Don't take my word for it.

Testimonials coming soon – ask me for references directly.

'Add a quote from a client here – something specific about the outcome they achieved or what it was like to work with you.'

— Name, Role, Organisation

'A second testimonial works well alongside the first. One grant client and one content client would complement each other nicely.'

— Name, Role, Organisation

Let's talk about your organisation.

Whether you need help with a grant application, want to refresh your website, or aren't sure where to start with your marketing – I'd love to hear what you're working on.

No pitch. Just a conversation.