Community organisations and purpose-driven businesses deserve communications as strong as their mission. That's what I do.
About me
I'm a journalist-turned-marketing strategist. After two decades in newsrooms and communications, I understand what makes people read, give, and act.
I work with organisations that are doing important work – community groups, nonprofits, social enterprises – and help them communicate it in a way that actually lands.
Whether that's a grant application that gets funded, a website that converts visitors, or a content strategy that builds a loyal audience: I bring the same journalism instincts to everything.
Work with meWhat I do
I don't try to do everything. I focus on the work where I can make a measurable difference for mission-driven organisations.
Winning applications that get funded. I've secured nine government grants and know what makes reviewers say yes.
From websites to newsletters to social – content that connects with your audience and drives action.
Your website should work as hard as you do. SEO-optimised content that helps people find you – and understand what you do.
How it works
A free 30-minute call to understand your organisation and what you need.
A clear scope, timeline and fixed price – no surprises.
I get to work. You get drafts, feedback rounds and a final product you're proud of.
Files, assets and full handover. No lock-in. Ongoing support if you want it.
What clients say
'Working alongside Alison, I saw firsthand how her compassion fuels her work. She doesn't just write content – she weaves stories that take people on a journey and compel them to act. Her approach is characterised by gentleness and a genuine passion for the causes she represents. She has a knack for finding the emotional hook that turns a reader into a supporter, and her enthusiasm for co-design ensures the project stays true to your mission – with outcomes that align with your intended goals.'
— Kate Melhopt, Former Chief Executive Officer, South Eastern Community Connect'Your talent for storytelling has given a powerful voice to our mission, touching hearts and inspiring action. Your hard work in securing grants, elevating our social media presence and strengthening our marketing efforts has left a lasting impact on our organisation's growth. Beyond your professional contributions, it is your warmth, kindness and empathy that has truly set you apart – you have not only been a valued colleague but also a source of encouragement and positivity for everyone who has had the pleasure of working with you.'
— The Team, South Eastern Community Connect'In her first month, Alison Leader increased our combined Facebook and Instagram reach by 1,000% per week and the bookings have been flowing in. We love working with Alison, and are grateful for the energy she brings our team.'
— Lia Vollono, Co-owner, Arrivederci Restaurant, Kirrawee, Sydney'Alison ploughed through a mountain of stories in her working week, and she met her deadlines every time. She was efficient, positive and productive, and a pleasure to work with.'
— Lindy Hughson, Managing Editor, Food & Drink Business & PKN Packaging NewsWhether you need help with a grant application, want to refresh your website, or aren't sure where to start with your marketing – I'd love to hear what you're working on.
No pitch. Just a conversation.